National Blue Ocean Strategy
Blue ocean strategy is a book published in 2004 written by w.
National blue ocean strategy. Chan kim and renée mauborgne professors at insead and the name of the marketing theory detailed on the book. The summit which was launched in 2009 breaks down bureaucratic silos through fair process and is. National blue ocean shift nbos is formulated and executed through the nbos summit a unique and dynamic national strategy platform which brings together ministries agencies all levels of government and the private sector on a voluntary basis.
Chan kim and renée mauborgne takes a creative and systematic ways to forming strategies in both the public and private sector. National blue ocean strategy nbos nbos refers to the national blue ocean strategy or strategi lautan biru nasional blue ocean strategy bos which was founded and inspired by professor w. Padman arunachalam muruganantham who invented machines to make low cost sanitary napkins has been featured in blue ocean strategies and blue ocean shift teaching materials.
Blue ocean strategy at the core of korea s presidential candidate s economic policy vision asian economies 2012 09 01. The blue ocean strategy concept has been adopted as a means to implement various initiatives to achieve national key result areas.
